Blu-ray Sales Remain Steady for the First Week of July
Posted in Market Share, Site News, Technology on July 14th, 2010 by Dave
Blu-ray sales into July remain fairly steady with a market share of 11% on a decent revenue of $17.35M for the week ending July 4th, according to Home Media Magazine.
Fox release Percy Jackson & The Olympians: The Lightning Thief took 1st place ahead of Hot Tub Time Machine from MGM in 2nd and The Crazies from Anchor Bay in 3rd.
The top five was rounded out by hot sellers Avatar from Fox and Warner’s The Book of Eli.
The new release of Predator (Ultimate Hunter Edition) from Fox, with its super shiny new transfer, also made the chart in 13th place.
Magnolia got a boost with their release The Warlords, featuring Jet Li, in 14th position.
The new release market share for the top selling titles were fairly strong, with Percy Jackson & The Olympians: The Lightning Thief at 25%, Hot Tub Time Machine at 28% and The Crazies at 32% market share.
Avatar continues its strong tradition with 42% market share on Blu-ray Disc, while the HBO television series Entourage: The Complete Sixth Season is at the other end of the scale at 15% of sales on Blu-ray Disc.

