Related Content Database Inc. (RCDb) has announced the immediate availability of advanced services and technology for Internet-connected Blu-ray discs and players, also known as “BD Live.” This platform was outlined in our BD Live Roll Out article. The RCDb BD Live Platform provides Blu-ray studios, developers, and consumers with specialized online services to support the creation and consumer delivery of new BD Live features.
“We’ve worked very closely for the last two years with leading Blu-ray studios and Blu-ray player manufacturers to develop this essential disc technology and network service” said Zane Vella, president RCDb, “The end of the format war and the introduction of BD Live for the PS3 sets the stage for a new generation of special features and home theater experience.”
The BD Live Platform combines innovative and cost-effective BD Live software and network infrastructure to help the Hollywood creative community quickly realize advanced capabilities of the Blu-ray format. Earlier this year at the Consumer Electronics Show, 20th Century Fox Home Entertainment, PHL, and RCDb unveiled BD Live in action with “Alien Vs. Predator Vs. You,” a multiplayer interactive game. “RCDb has been a valuable partner as we gear up for BD Live and widespread adoption of the Blu-ray format,” said Danny Kaye, EVP of research and technology for 20th Century Fox. “BD Live is an important step in the evolution of home entertainment.”
RCDb is working with Blu-ray player manufacturers, including Panasonic, to test and ensure robust player compatibility with the BD Live technology. RCDb BD Live technology has also been integrated into Panasonic Hollywood Laboratory’s authoring and production workflow. In addition, RCDb and PHL are jointly developing new BD Live creative concepts for future implementation into the growing Blu-ray market.
The BD Live Platform enables content owners to create new BD Live features and to easily update the content of Blu-ray discs after shipping. This enables studios to refresh out-of-date promotional trailers and to add additional subtitles, languages and bonus content. The BD Live Platform is specifically designed to support social networking features that connect viewers with each other, and to enable bonus content that bridges the home theater and the Web.
“After careful examination of BD Live solutions, we are pleased to be working with RCDb as the leader in BD Live technology,” said Eisuke Tsuyuzaki, managing director of Panasonic Hollywood Lab, “Studios need an economical and scalable solution to roll out BD Live features that take advantage of the new Panasonic BD-50 player announced at CES’08.”