Blu-ray Market Share Back to 13% for the End of February
Posted in Market Share, Studios on March 5th, 2010 by Dave
The Blu-ray market share was back up to 13% on a revenue of $20.96M for the week ending February 28th, according to Home Media Magazine.
While it was good to see double figure market share and revenue over $20M, it was a bit of a strange week, perhaps with significant sales promotions for certain titles.
Law Abiding Citizen from Anchor Bay was again in 1st place, ahead of Pixar’s Up in 2nd place - and hint that promotional pricing was in play.
The best selling new title was Justice League: Crisis on Two Earths from Warner in 3rd place, ahead of Star Trek from Paramount and Night at the Museum: Battle of the Smithsonian from Fox in 4th and 5th.
Other new titles didn’t fare quite as well, with The Informant! from Warner in 10th place, Cirque du Freak: The Vampire’s Assistant from Universal in 12th place, and The Box from Warner down in 15th position.
Looking at per title market share, we see almost the exact opposite of last week.
Top selling Law Abiding Citizen had a strong 41% Blu-ray Disc market share while Justice League: Crisis on Two Earths also performed well with 29% share.
New Warner titles The Informant! and The Box sold19% and 18% on Blu-ray Disc respectively, while Cirque du Freak: The Vampire’s Assistant had 21% share.
Strong signs of promotional pricing were evident with a number of titles outselling their DVD counterparts.
Up had 55% market share, Star Trek an amazing 77% market share, Night at the Museum: Battle of the Smithsonian had 68% and Inglourious Basterds from Universal squeaked in with 52% Blu-ray share.
I was a little surprised that Everybody’s Fine from Disney/Miramax didn’t get a Blu-ray Disc release, so no market share for that title at all.

The Blu-ray market share was at a 2010 low of 8% and the for the week ending February 21st, according to
The Blu-ray market share was only 9% for the week ending February 14th according to
The Blu-ray market share dipped slightly to 11% while the revenue remained a solid $21.16M for the week ending January 31st, according to
There wasn’t much week to week movement for the week ending January 24th, with a Blu-ray market share of 13% and a $19.46M revenue, according to
The Blu-ray market share was 12% with a revenue of $18.94M for the week ending January 17th, according to
More of the same, with Blu-ray market share at 14% and a revenue of $22.42M for the week ending January 10th, according to
The Blu-ray market share was 15% and the revenue was a solid $37.72M for the week ending January 3rd, according to
The Blu-ray market share for the week ending December 13th was 14%, for a new record Blu-ray Disc revenue - just a fraction short of $80M - according to