A good week for Blu-ray with 20% market share for the week ending November 7th, according to Home Media Magazine.
The revenue was a very healthy $48.33M for the week, up 72% compared to 2009.
No doubt a lot of this is due to the top seller, Disney Pixar’s Toy Story 3, which had 8 times the sales of second placed The Sound of Music from Fox.
The Blu-ray revenue also got a solid boost from two high retail items in the top 5, with HBO box set for The Pacific in 3rd place, Beauty and the Beast from Disney in 4th, and the Toy Story: Ultimate Toy Box Collection taking 5th position.
Certainly a solid week for Disney, also taking 6th place with Cars Toon: Mater’s Tall Tales.
Favourites How to Train Your Dragon and Iron Man 2 from Paramount and Kick-Ass from Lionsgate took 7th through 9th positions.
Classic new releases Chitty Chitty Bang Bang from Fox and The Bridge on the River Kwai from Sony Pictures placed 13th and 14th respectively, and the boost from Toy Story 3 put Toy Story and Toy Story 2 in 15th and 16th position on the chart.
Magnolia also made the chart this week with their new release Centurion in 17th.
Toy Story 3 took pretty strong market share with a third of sales on Blu-ray Disc, with The Pacific doing slightly better at 35% and Centurion with 37% Blu-ray market share.
I must say it is great to see this kind of market share for new titles.
The Sound of Music was of course a strong Blu-ray seller, with a 99% Blu-ray market share in this first week of Blu-ray release, and Back to the Future: 25th Anniversary Trilogy from Universal is also doing well with a 77% market share this week.
Cars Toon: Mater’s Tall Tales actually did better than Toy Story for Blu-ray with a market share of 36%, while Iron Man 2 remains a strong title with 39% of sales on Blu-ray Disc.
It was a fairly good week all round though, with titles like The Girl Who Played With Fire from Music Box taking 19% market share, and even Disney’s family title Tinker Bell and the Great Fairy Rescue earning a 14% Blu-ray market share.