The Blu-ray market share was back up to 13% on a revenue of $20.96M for the week ending February 28th, according to Home Media Magazine.

While it was good to see double figure market share and revenue over $20M, it was a bit of a strange week, perhaps with significant sales promotions for certain titles.

Law Abiding Citizen from Anchor Bay was again in 1st place, ahead of Pixar’s Up in 2nd place - and hint that promotional pricing was in play.

The best selling new title was Justice League: Crisis on Two Earths from Warner in 3rd place, ahead of Star Trek from Paramount and Night at the Museum: Battle of the Smithsonian from Fox in 4th and 5th.

Other new titles didn’t fare quite as well, with The Informant! from Warner in 10th place,  Cirque du Freak: The Vampire’s Assistant from Universal in 12th place, and The Box from Warner down in 15th position.

Looking at per title market share, we see almost the exact opposite of last week.

Top selling Law Abiding Citizen had a strong 41% Blu-ray Disc market share while Justice League: Crisis on Two Earths also performed well with 29% share.

New Warner titles The Informant! and The Box sold19% and 18% on Blu-ray Disc respectively, while Cirque du Freak: The Vampire’s Assistant had 21% share.

Strong signs of promotional pricing were evident with a number of titles outselling their DVD counterparts.

Up had 55% market share, Star Trek an amazing 77% market share, Night at the Museum: Battle of the Smithsonian had 68% and Inglourious Basterds from Universal squeaked in with 52% Blu-ray share.

I was a little surprised that Everybody’s Fine from Disney/Miramax didn’t get a Blu-ray Disc release, so no market share for that title at all.

The Blu-ray market share was at a 2010 low of 8% and the for the week ending February 21st, according to Home Media Magazine.

On the other hand the weekly revenue was still a fairly healthy $18.58M - up from last year and not bad for a week with no big releases.

The top sellers for the week were new releases - Law Abiding Citizen from Anchor Bay, followed by Halo Legends from Warner in 2nd place.

Recent releases Couples Retreat from Universal, Zombieland from Sony Pictures and last year’s Up from Disney filled out the top 5 on the chart.

The market share by title list shows why the market share was so low.

While Law Abiding Citizen managed a healthy 28% market share on Blu-ray Disc, other typically strongBlu-ray titles did quite poorly, like Up with 4%, The Hangover with 3% and Star Trek from Paramount with only 9% market share on Blu-ray Disc.

It seems likely that promotional DVD pricing helped skew these titles strongly towards DVD for the week.

Halo Legends and The Hurt Locker from Summit market share were in the 30% to 31%, which is more in line with my expectations.

Zombieland also continues to have a solid 29% market share on Blu-ray Disc

The Blu-ray market share was only 9% for the week ending February 14th according to Home Media Magazine - the first time it has been single figures this year.

On the other hand, the revenue was a healthy $20.15M for the week.

Top seller for the week was Couples Retreat from Universal, ahead of Zombieland from Sony Pictures in 2nd place.

New release The Time Traveler’s Wife from Warner took 3rd place ahead of strong sellers Michael Jackson’s This Is It from Sony Pictures and Star Trek from Paramount.

New releases A Serious Man from Universal, The Stepfather from Sony and Dante’s Inferno: An Animated Epic from Anchor Bay placed 12th, 13th and 15th place respectively.

Looking at per title market share, the top sellers were a little lower this week, with Couples Retreat at 19% and The Time Traveler’s Wife at 10% Blu-ray Disc market share, while Zombieland had a healthier 27%.

The Hangover from Warner was also lower than previous weeks with ‘only’ 20% Blu-ray Disc market share.

Top performers were Inglourious Basterds from Universal with 45% market share, and Star Trek with an awesome 56%.

Looking at other new releases, The Stepfather took only 13%, while A Serious Man had 27%  and Dante’s Inferno: An Animated Epic 34% Blu-ray market share.

Two Top 20 DVD releases that had an adverse effect on the overall market share were The Penguins of Madagascar: Operation DVD Premiere and Mickey Mouse Clubhouse: Minnie’s Bow-tique, which had no Blu-ray release at all.

Blu-ray Disc accounted for 11% of optical disc sales with a healthy revenue of $21.56M for the week ending February 7th, almost double for the same week last year according to Home Media Magazine.

The big seller this week was Zombieland from Sony Pictures, selling over three times the units of the second placed Michael Jackson’s This Is It, also from Sony Pictures Home Entertainment.

The rest of the top five titles were Planet Hulk from Lionsgate, The Hurt Locker from Summit and Surrogates from Disney.

Magnolia’s Ong Bak 2: The Beginning did surprisingly well to take 6th place, ahead of Up from Disney and Inglourious Basterds from Universal.

New release Amelia from Fox took 14th place on the chart, while the single disc release of The Godfather from Paramount just made the chart in 20th place.

Top selling Zombieland also did well on a per title basis with 31% market share for Blu-ray Disc.

Michael Jackson’s This Is It was a still healthy 19% for Blu-ray Disc, while popular DVD title Love Happens from Universal sold only 7% on Blu-ray Disc.

Ong Bak 2: The Beginning was a big seller for Blu-ray with 43%, while Star Trek from Paramount continues to be a strong Blu-ray title with 47% market share.

Other strong Blu-ray titles included The Hurt Locker with 33% and Inglourious Basterds with 34% Blu-ray Disc market share.

While Planet Hulk also did well with 28% of sales on Blu-ray Disc, new release Amelia had only 11% - perhaps a decent achievement considering the genre.

The Blu-ray market share dipped slightly to 11% while the revenue remained a solid $21.16M for the week ending January 31st, according to Home Media Magazine.

Michael Jackson’s This Is It from Sony Pictures Home Entertainment was easily the best selling title, taking the top position in the sales chart.

Disney’s Surrogates had to settle for 2nd place, ahead of the latest in the franchise Saw VI from Lionsgate 3rd position.

The top six was filled out by strong performers from 2009 - The Hangover from Warner, Star Trek from Paramount and Up from Disney respectively.

Summit’s The Hurt Locker took a bit of a tumble to end up in 7th place while Gamer from Lionsgate was in 8th position.

A surprise entry to the top 10 saw WWII in HD from A&E and the History channel take 9th place for the week, ahead of WWII movie Inglourious Basterds from Universal in 10th.

Drew Barrymore’s Whip It from Fox was the last new release to make the top 20 in 11th position on the chart.

It is easy to see why the market share was down for the week, with Michael Jackson’s This Is It taking ‘only’ 21% and Saw VI only 20% market share on Blu-ray Disc.

This in contrast to market shares of 28% for Surrogates and 27% for The Hangover.

The Hurt Locker and District 9 are also doing solid Blu-ray business with 33% Blu-ray Disc market share each.

Top prize though goes to Star Trek with 61% market share for the week, a little ahead of WWII in HD with 58%, not so surprising for a title with a leaning towards HiDef.

Other titles selling more than a third of their units on Blu-ray Disc include Up , Inglourious Basterds and Public Enemies.

I was expecting Whip It to have somewhat lower than its 13% market share, while I Can Do Bad All By Myself was again a poor performer in HiDef, and with 4% market share was the one of only two Top 20 DVD titles that took less than 10% market share for Blu-ray.

All said and done, with only a quarter of the top 20 DVD titles for the week having less than 20% market share on Blu-ray, I think the format is continuing to grow.

There wasn’t much week to week movement for the week ending January 24th, with a Blu-ray market share of 13% and a $19.46M revenue, according to Home Media Magazine.

Gamer from Lionsgate took 1st place in the sales chart, with Inglourious Basterds from Universal surprisingly in 2nd place.

Star Trek from Paramount, The Hangover from Warner and The Hurt Locker from Summit rounded out the top five.

The smaller studios continued to do well with Pandorum from Anchor Bay in 6th place and Weeds: Season Five from Lionsgate in 7th position.

New release Whiteout from Warner took 9th, while the new DVD combo versions of The Bourne Identity and The Bourne Ultimatum from Universal took 10th and 11th places, with The Bourne Supremacy in 13th.

Warner’s The Invention of Lying featuring Ricky Gervais was in 15th place and Smokin’ Aces 2: Assassins’ Ball from Universal was the last new release tomake the chart in 19th position.

Looking at per title market share, the top selling DVD titles Gamer and The Hangover took 31% and 27% on Blu-ray Disc respectively while family title Cloudy With a Chance of Meatballs from Sony Pictures sold only 13% on Blu-ray Disc this week.

The Hurt Locker sells well on Blu-ray with 31%, and Inglourious Basterds sold more Blu-ray Discs than DVDs for the week.

Pandorum had a 32% Blu-ray Disc market share while I Can Do Bad All By Myself from Lionsgate had only 6%.

The Invention of Lying and Whiteout took in a respectable 17% and 26% for Blu-ray Disc.

Both Transformers: Revenge of the Fallen and Star Trek sold more Blu-rays than DVDs this week also, with Trek getting close to 2 Blu-rays for every DVD sold with 62%.

While I don’t doubt that promotional pricing is at play here, it is great to see so many titles breaking the 50% level for the week.

The Blu-ray market share was 12% with a revenue of $18.94M for the week ending January 17th, according to Home Media Magazine.

While this seems kind of where we were ‘last year’, due to changes in the way market share is calculated, it is actually up a couple of points.

Revenue is up almost 80% over last year, which is a nice year over year rise.

I was a little surprised to see that the critically acclaimed The Hurt Locker took the top spot, ahead of the familiarly second placed Hangover from Warner.

District 9 from Sony Pictures, Inglourious Basterds from Universal and the Rob Zombie version of Halloween II from Sony took the remaining slots in the top five.

Cloudy With a Chance of Meatballs from Sony fell to 7th place, while Tyler Perry’s latest I Can Do Bad All By Myself from Lionsgate was 9th.

Television releases were represented by The Simpsons: The Complete Twentieth Season from Fox, featured in 17th place.

On the per title market share side, top selling DVD I Can Do Bad All By Myself had only 5% market share on Blu-ray Disc, while top selling Blu-ray The Hurt Locker took in 35% on Blu-ray Disc.

District 9 from Sony came close to even with 49% Blu-ray Disc market share and Star Trek from Paramount was close behind with 45%.

Looking at Television releases, The Simpsons: The Complete Twentieth Season had a healthy 22% on Blu-ray Disc while Glee: Season 1 Volume 1 - Road to Sectionals, also from Fox, sold no Blu-ray Discs since it was not released on the format.

Having popular titles with no Blu-ray release is one of the reasons I don’t expect to see a powerful growth in the overall market share for Blu-ray Disc.

More of the same, with Blu-ray market share at 14% and a revenue of $22.42M for the week ending January 10th, according to Home Media Magazine.

Sony Pictures Home Entertainment’s Cloudy With a Chance of Meatballs was the new winner for the week, pushing The Hangover from Warner to 2nd place.

The Final Destination from Warner, District 9 from Sony Pictures and Inglourious Basterds from Universal filled out the top 5 titles for the week.

With a fairly quiet release week, the only other new entry in the chart was Chuck: The Complete Second Season which took 17th place.

Looking at per title market share, District 9 continues to be a strong player for Blu-ray Disc with 47% market share while Terminator Salvation on Blu-ray Disc outsold the DVD with 53% market share.

While top seller Cloudy With a Chance of Meatballs had 18% Blu-ray share, the other ‘top 3′ titles sold almost a third of their units on Blu-ray Disc, with The Hangover taking 29% and The Final Destination taking a 32% market share for Blu-ray.

Inglourious Basterds was about the same with 31% on Blu-ray while Harry Potter and the Half-Blood Prince took in 27% and 9 had 29% market share for Blu-ray Disc.

For genres not so popular on Blu-ray Disc, (500) Days of Summer sold 12% on Blu-ray Disc while Julie & Julia  had 11% Blu-ray Disc market share.

With all these high profile titles having such a large market share I have to wonder why the overall market share versus DVD is so small.

It appears that Home Media Magazine has changed the way it calculates Blu-ray market share overall.

If you compare revenues, Blu-ray Disc’s $22.42M revenue versus $141.48M for DVD actually rounds to 14% market share by revenue, which matches the market share reported for the week.

In the past Home Media Magazine had used a more ‘Blu-ray friendly’ method that calculated market share based on the top 20 titles only, which had a much higher percentage of titles available on both formats.

While comparing market share based on overall revenue is a more fair measure, it is not hard to see why it is not moving as fast as the per title market shares we are now seeing, since there are many titles that have zero Blu-ray market share due to simply not being available.

I am not sure when Home Media Magazine made this change, but it will certainly be interesting to see how Blu-ray does versus DVD with no favorable skew in the metric.

The Blu-ray market share was 15% and the revenue was a solid $37.72M for the week ending January 3rd, according to Home Media Magazine.

Recently released data also shows that the revenue for the week ending December 20th topped $86M, setting a new record week for Blu-ray Disc.

The Hangover from Warner continues to have very strong sales, taking 1st place ahead of the new District 9 release from Sony Pictures in 2nd.

The top five was rounded out by Paranormal Activity from Paramount, Up from Disney and 9 from Universal in 5th place.

Other recent releases still selling well include Inglourious Basterds from Universal in 6th position and Harry Potter and the Half-Blood Prince from Warner in 7th place.

Terminator Salvation, Public Enemies and Star Trek rounded out the top 10.

I was a little surprised to see Family Guy Presents: Something Something Something Dark Side in the chart at 11th place, beating out fellow Fox release Jennifer’s Body in 12th.

Looking at the per title Market Share, I am seeing a number of blockbuster titles selling very well on Blu-ray for the week.

Public Enemies sold 46% on Blu-ray Disc, while Star Trek and District 9 sold 45% and Terminator Salvation 44% on Blu-ray Disc.

In the 30% market share range I see 9 and Inglourious Basterds, while strong titles with 20% market share include top seller The Hangover, Paranormal Activity, Harry Potter and the Half-Blood Prince, Jennifer’s Body and Night at the Museum: Battle of the Smithsonian.

Even traditionally weaker genres are seeing improvement with romantic comedy (500) Days of Summer taking 12% and family movie G-Force selling 14% of its units on Blu-ray Disc.

While it still has a long road ahead, with four high profile titles getting close to selling half of their units on Blu-ray Disc, I find it increasingly hard to believe that Blu-ray could be considered a niche product!

The Blu-ray market share for the week ending December 13th was 14%, for a new record Blu-ray Disc revenue - just a fraction short of $80M - according to Home Media Magazine.

Certainly $79.86M revenue is not to be sniffed at, up 70% over last year for the same week.

Harry Potter and the Half-Blood Prince from Warner easily took 1st place in the chart, selling almost four times the 2nd placed Public Enemies from Universal.

Terminator Salvation from Warner, Star Trek from Paramount and Up from Disney rounded out the top 5.

With a strong performance for a television show, Lost: The Complete Fifth Season from ABC/Disney took 8th place, while the Julia Childs movie Julie & Julia from Sony Pictures settled for 10th position.

Interestingly the bundled Lost: The Complete Seasons 1-5 also featured in the top 20 in 18th place.

Over to market share per title, the top seller Harry Potter and the Half-Blood Prince had an impressive 24% market share for Blu-ray Disc.

Public Enemies did even better with 30% on Blu-ray, while Julie & Julia was on the lower side with 6% on Blu-ray Disc.

Star Trek from Paramount continues to do well on Blu-ray, also with 30% market share, while Terminator Salvation had a very strong 43% on Blu-ray Disc.

In the more typical range, Lost: The Complete Fifth Season from Disney had a 16% market share on Blu-ray while recent releases Transformers: Revenge of the Fallen sold 18% and Angels & Demons  sold 25% on the format.

All in all I think we have a stronger performance for the year’s big titles, though the smaller movies still show that Blu-ray has a long way to go for ‘universal acceptance’.