Universal Studios, once the top backer of the HD DVD format, will soon release all its new videos on Blu-ray Disc Day and Date with standard DVDs. The studio is set to announce Thursday that the program will kick off in the summer with the recent box office flop Doomsday.
Universal’s Blu-ray strategy includes plans to release about 40 titles in the second half of the year. Among them are the studio’s big feature films of the summer including The Incredible Hulk with Edward Norton, Wanted - an action thriller starring Angelina Jolie, Hellboy II: The Golden Army, Mamma Mia, and the sequel The Mummy: Tomb of the Dragon Emperor, with Brendan Fraser and Jet Li.
Universal will officially enter the Blu-ray market July 22 with films from its Mummy action-adventure franchise: The Mummy and The Mummy Returns, both starring Fraser, and the spinoff The Scorpion King with Dwayne “The Rock” Johnson.
Also planned for domestic Blu-ray before the year is up are the catalog titles American Gangster, Knocked Up, The 40-Year-Old Virgin, Miami Vice, End of Days, U-571 and Land of the Dead, among others.
Looking forward to some of that Universal Blu-ness!
Update: The newswire press release is more detailed and includes Heroes Season 2 in August. Rumour has it that Gladiator will be released for non-US territories also.