The Blu-ray market share was a fairly typical 12% on a revenue of $15.03M for the week ending June 27th, according to Home Media Magazine.
The Book of Eli from Warner maintained its place at the top of the chart, fending off Universal’s Green Zone, close behind in 2nd place.
Disney/Pixar’s Toy Story and Toy Story 2 took 3rd and 4th place respectively, ahead of Avatar from Fox in 5th place.
New release She’s Out of My League from Paramount came in 7th place, with new HBO release Entourage: The Complete Sixth Season very close behind in 8th position, and Summit’s new release Remember Me settled for 11th place.
The top sellers for this week had a pretty solid market share for Blu-ray Disc, with The Book of Eli selling 31% on Blu-ray Disc and Green Zone selling 29%.
On the other end of the spectrum though, Remember Me from Summit sold only 10% on Blu-ray Disc.
Avatar continues to be a strong seller with 42% Blu-ray Disc market share, which was equaled this week by the BBC’s TV series Life.
New releases Entourage and She’s Out of My League sold 20 - 21% on Blu-ray Disc.
It is kind of interesting that while on a release by release basis, Blu-ray is probably on average in the 20% market share range, the overall market share is much lower.
This indicates that the huge depth of the DVD catalog is going to be tough for Blu-ray to gain on.