Blu-ray Market Share Back Under 10% in Late August
Posted in Market Share, Studios, US Releases on September 1st, 2010 by Dave
With a DVD heavy top seller, the Blu-ray market share was down to 9% for the week ending August 22nd, according to Home Media Magazine.
The revenue was middle of the road these days at $13.37M, up fractionally over last year for the same period.
Miley Cyrus vehicle The Last Song from Disney was the top seller for the week, followed by Showtime favourite Dexter: The Fourth Season in 2nd place, closely followed by Clash of the Titans from Warner in 3rd.
Kick-Ass from Lionsgate and Date Night from Fox rounded out the top 5, pushing Avatar to 6th place.
King Kong from Universal made a surprise appearance in 11th place, ahead of recent releases Diary of a Wimpy Kid and Percy Jackson & The Olympians: The Lightning Thief from Fox in 12th and 13th respectively.
The top sellers were lower than typical Blu-ray market share, with The Last Song taking 10% and Dexter: The Fourth Season with 14% on Blu-ray Disc.
A hot selling DVD that failed to make the top 20 Blu-ray chart was Furry Vengeance from Summit, with only 5% market share on Blu-ray Disc.
This no doubt goes a long way to explain the low overall market share for the week.
On the plus side, Clash of the Titans and Kick-Ass sold in the 33%-34% market share range, with Avatar holding strong at 43% Blu-ray Disc market share.




















































While the Blu-ray market share was still in double figures, it was down to 11% for the week ending August 15th, according to 




















































The Blu-ray market share was 12% - back in double figures after a week under 10% for the week ending July 25th according to