The Blu-ray market share dipped slightly to 11% while the revenue remained a solid $21.16M for the week ending January 31st, according to Home Media Magazine.

Michael Jackson’s This Is It from Sony Pictures Home Entertainment was easily the best selling title, taking the top position in the sales chart.

Disney’s Surrogates had to settle for 2nd place, ahead of the latest in the franchise Saw VI from Lionsgate 3rd position.

The top six was filled out by strong performers from 2009 - The Hangover from Warner, Star Trek from Paramount and Up from Disney respectively.

Summit’s The Hurt Locker took a bit of a tumble to end up in 7th place while Gamer from Lionsgate was in 8th position.

A surprise entry to the top 10 saw WWII in HD from A&E and the History channel take 9th place for the week, ahead of WWII movie Inglourious Basterds from Universal in 10th.

Drew Barrymore’s Whip It from Fox was the last new release to make the top 20 in 11th position on the chart.

It is easy to see why the market share was down for the week, with Michael Jackson’s This Is It taking ‘only’ 21% and Saw VI only 20% market share on Blu-ray Disc.

This in contrast to market shares of 28% for Surrogates and 27% for The Hangover.

The Hurt Locker and District 9 are also doing solid Blu-ray business with 33% Blu-ray Disc market share each.

Top prize though goes to Star Trek with 61% market share for the week, a little ahead of WWII in HD with 58%, not so surprising for a title with a leaning towards HiDef.

Other titles selling more than a third of their units on Blu-ray Disc include Up , Inglourious Basterds and Public Enemies.

I was expecting Whip It to have somewhat lower than its 13% market share, while I Can Do Bad All By Myself was again a poor performer in HiDef, and with 4% market share was the one of only two Top 20 DVD titles that took less than 10% market share for Blu-ray.

All said and done, with only a quarter of the top 20 DVD titles for the week having less than 20% market share on Blu-ray, I think the format is continuing to grow.

This entry was posted on Monday, February 8th, 2010 at 9:58 pm and is filed under Market Share, Studios, US Releases. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.