Warner had some interesting press this week on a number of fronts.

Firstly, Warner has issued a formal release date for one of the ‘holy trilogies’ - The Lord of the Rings: The Motion Picture Trilogy will street April 6th 2010 in the original theatrical versions.

Expect the extended versions to be released at a later date.

Additionally Warner has announced the intention of releasing ‘double feature’ titles on Blu-ray Disc.

The double features will be priced at $24.98 and will see release starting February 23rd.

Watch for movie pairings such as Dirty Harry / Magnum Force with Clint Eastwood, Analyze This / Analyze That with Billy Crystal and Robert De Niro, Presumed Innocent / Frantic featuring Harrison Ford, Miss Congeniality / Miss Congeniality 2 starring Sandra Bullock and Grumpy Old Men / Grumpier Old Men with Walter Matthau and Jack Lemmon.

Warner Home Video will also be releasing their entire Theatrical New Release slate as Blu-ray combo packs, including a standard-definition DVD and a Digital Copy of the film along with the Blu-ray Disc of the film.

At no additional cost, these Blu-ray combo packs offer consumers the quality of Blu-ray with the convenience of being able to watch the film in any format.

We have also seen this kind of approach for certain titles from Fox, MGM and Disney - it will be interesting to see if more studios follow suite.

This entry was posted on Thursday, December 17th, 2009 at 11:38 am and is filed under Studios, US Releases. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.