Record $69M Blu-ray Revenue for the Week Ending November 29th

Posted in Market Share on December 7th, 2009 by Dave

hmm12.jpgThe Blu-ray market share was 12% for a Black Friday week with a record $69.06M revenue, according to Home Media Magazine.

The previous record of $60M was set in December 2008 and the results for the week were over double that for the previous year, a 224% increase.

At the same time, DVD sales were actually down in revenue almost 8% compared to last year’s Black Friday week.

angelsdemons.jpgThe DaVinci Code prequel Angels & Demons from Sony Pictures was the top seller for the week, with the Star Trek franchise reboot from Paramount very close behind in 2nd place

X-Men Origins: Wolverine from Fox, Up from Disney and Monsters vs. Aliens from Paramount/DreamWorks rounded out the top five for the week.

New release Four Christmases from Warner took 11th place while the direct to video Santa Buddies: The Legend of Santa Paws from Disney came in 14th.

Looking at market share per title, the Angels & Demons Blu-ray release took a solid 25% market share, while the family targeted release Santa Buddies: The Legend of Santa Paws sold only 6% on Blu-ray Disc.

Star Trek was a very strong performer, selling one Blu-ray Disc for every two DVDs sold.

The comedy title Four Christmases managed only one in ten copies sold on Blu-ray Disc, indicating again how Blu-ray success for any given title is significantly skewed by genre.

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« DVD Planet Half Off Blu-ray Sale
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This entry was posted on Monday, December 7th, 2009 at 10:41 am and is filed under Market Share. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

3 Responses to “Record $69M Blu-ray Revenue for the Week Ending November 29th”

  1. Dennis says:
    December 7th, 2009 at 12:02 pm

    Holes in my pants. ’nuff said.

  2. Dave says:
    December 7th, 2009 at 2:59 pm

    It is interesting to see some new comments on an old article saying that Blu-ray will never be more than a niche product. I am not sure how people define niche these days - there are 7 Blu-ray titles from this year that have greater than 25% market share, and Blu-ray continues to grow while DVD shrinks.

    Perhaps it is time for a new Featured Article on the current state of play… :)

  3. Dennis says:
    December 9th, 2009 at 9:12 am

    It’s for a new featured article, all right. Wow, 7 titles greater than 25% share? I am so excited for the growth of the blu-ray format.

    I will be giving blu-ray movies as Christmas presents this Christmas. Hopefully, it will get the word out even more.

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