Market Share Dips Below 10% for Week Ending June 21st
Posted in Market Share on June 29th, 2009 by Dave
The Blu-ray market share versus DVD dipped below 10% for the first time in 9 weeks for the week ending June 21st, according to Home Media Magazine.
While the 8% market share is perhaps a little disappointing, revenues were actually pretty strong - over $20M for the week.
The top seller for the week was again Gran Torino, with the Friday The 13th remake a close second.
The top five was rounded out by Ghostbusters, Transformers and Taken.
Lost: The Complete First Season took 7th place on the chart, though Lost: The Complete Second Season didn’t make the chart.
New HBO mini-series release John Adams took 17th position.
The per title market share was a little subdued this week, with no titles above 20%.
However, Friday The 13th, The Dark Knight, The International, Taken and Valkyrie were all between 15 and 20% market share for Blu-ray.
That said, popular title Gran Torino sold less than 5% on Blu-ray, contributing to the low market share for the format.
If you got this far you are probably an avid reader of the market share reports.
I am thinking about changing the way these are presented, since Home Media Magazine has started publishing various data at different times of the week.
My thought is to break this into three posts - the top 20 chart, the overall market share and revenue, and lastly the per title market share chart.
If you have any opinions about whether these posts are desired or perhaps unnecessary, please add a comment.
They take quite a while to compile, so if there is not much interest I may drop them altogether.







June 30th, 2009 at 4:35 am
I like that I can get this information in one place. I vote to keep it as is.
Thanks
June 30th, 2009 at 9:57 am
I would hate for this to go away as I look forward to see how blu-ray’s doing vs DVD. Not good this week, though. If it’s easier, changing the way they are reported, I’m all for it.
June 30th, 2009 at 10:06 am
It is not really so much a case of which is easier, more that by the time all of the information is here, it is Monday night.
They used to have the digital magazine up Friday, but I guess they have changed their practices.