In a surprise move, 20th Century Fox Home Entertainment appears to have introduced a new pricing level.
While back in March Fox introduced a $30 retail price for some of its less popular releases, the studio is now following Lionsgate with a budget level $20 retail pricing strategy for a subset of the studio’s older releases.
Titles with the new $20 retail price tag according to Amazon include Commando, Predator, Kiss of the Dragon, Men of Honor, Pathfinder, Chain Reaction, Entrapment, The Hills Have Eyes 2: Unrated, The Sentinel and Courage Under Fire.
These titles now list for $14.95 at Amazon.
It is interesting to see new pricing strategy from Fox, who have largely released movies with a $40 retail price tag.
This new pricing tier coincides with another new pricing level from Fox, where we see that some of the Fox classic titles like The Day the Earth Stood Still are being released with a retail price of $35.
So it looks like the multi-tier pricing that we see for DVD currently is starting to be used for Blu-ray Disc also.
It will be interesting to see how long it takes for the other major studios to follow in the footsteps of Lionsgate and Fox.