Another slow week for Blu-ray for the week ending August 17th, according to the report form Home Media Magazine.

While the market share versus DVD top 20 was back up to 8%, the revenue was down a further 10% to $6.19M, which is the lowest ever since HMM started reporting the revenue.

It goes to show that the revenue for Blu-ray in any given week depends strongly on new releases, since there is not the depth of catalog titles on the format at this stage.

The lack of hot new releases was highlighted by the Top 20 chart being headed up by Batman Begins - a catalog title that was released several weeks ago. The remainder of the top 5 were The Bank Job, 21, 10,000 B.C. and Jumper - none of which were new for the week.

In fact, as far as I can see there were no releases from August 12th in the top 20. I am kind of surprised that The Doors never made an appearance in the top 20, or even the top 20 market share by title.

The top 20 market share by title was headed up by Dark City - the only release to sell more copies on Blu-ray than DVD for the week.

Other titles in the 40% range were Top Gun and Starship Troopers.

Day and Date releases still selling in the 20%-30% range were I Am Legend, Jumper, 300, Doomsday and 10,000 B.C., while The Bank Job and Vantage Point were in the 16-17% range - still very good for recent Day and Date releases.

21 and Harold & Kumar Escape From Guantanamo Bay held the more typical Blu-ray share of 7%-8%, and Nim’s Island remains in the 2% range.

This entry was posted on Wednesday, August 27th, 2008 at 11:27 pm and is filed under Market Share. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.