Blu-ray Market Share Down for the Week Ending August 10th

Posted in News on August 16th, 2008 by Dave

hmm07.jpgThe market share and revenue for Blu-ray Disc, as reported by Home Media Magazine, were down for the week ending August 10th.

Perhaps due to no new strong strong performing titles, the market share was back down to 7% for the top 20 titles and the revenues were off 26.88% to $6.89M.

Batman Begins was back at the top of the sales chart, another indication that new releases did not fare well on the Blu-ray format. 21 was the second best seller while new release Nim’s Island had to settle for third place.

Top Gun and Harold & Kumar Escape From Guantanamo Bay rounded out the top five. Last week’s top title, Stargate: Continuum took 6th place, followed by Dark City, newcomer Starship Troopers, The Bank Job and Doomsday.

New release Lonesome Dove placed 11th while some rogue early Sony titles, Hellboy, Black Hawk Down and The Fifth Element, also made the top 20 – perhaps due to a sales promotion.

In the per title market share, The Hunt for Red October was an easy winner with almost 80% market share for Blu-ray.

Dark City also had a good week with almost 60% Blu-ray market share, while The Fifth Element, Starship Troopers and Top Gun all sold around half on Blu-ray.

Lonesome Dove sold around 19% on Blu-ray, while Shine a Light sold around 18%. Doomsday and The Bank Job both sold around 11%.

Newcomer Starship Troopers 3: Marauder sold almost 5% while Nim’s Island sold just over 2% – perhaps not a popular title with the Playstation 3 crowd.

I expected a higher percentage for Starship Troopers 3: Marauder considering the genre, but I guess you never know.

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