In a report on Disney’s successes in the second quarter at Video Business, Robert Iger commented on Blu-ray as a potential source of further growth.

Home entertainment revenue could grow further if Blu-ray Disc player makers cut prices to the $300 range, the CEO said on the earnings call, though he declined to say when that growth would take place.

“The penetration of Blu-ray players is still real modest. The real impact from Blu-ray will be felt down the road,” said Iger. “We’re believers, but it’s going to take some time for the platform to penetrate the marketplace.”

Perhaps evidence that the studios see Blu-ray as an emerging market and are not in a hurry for it to take over DVD as the primary distribution of content?

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