It seems Home Media Magazine has made further changes in how they report the HD Media market share.The weekly market share versus HD DVD is still reported (this week it was a new record 93:7), though that is the last remaining information on HD DVD sales. For sales charts there is now simply a top 20 chart for Blu-ray titles. In the market share summary there is a nice change - the HD DVD Bluray since inception ratio (which really is redundant now) has been replaced with a spending summary, which includes the revenue and unit sales numbers as well as the comparison to the previous week.

In any case, this week we see that Blu-ray maintains at 6% market share compared to the top 20 DVDs. Sales for Blu-ray for the week were $9.2M, with 250k discs sold (at an average sale price just under $37!), which apparently is down 7.23% compared to last week. This change will soon be reflected on the Market Share page, if it becomes clear that they are sticking with this format!

Something to consider is that only half of the Top 20 DVDs are out on Blu-ray. Perhaps an important addition to help Blu-ray’s market share versus DVD will be Day and Date titles from Universal and Paramount, considering Cloverfield and Charlie Wilson’s War not out on Blu-ray yet but are in the top 3 DVDs.

In the Blu-ray Top 20, the top titles were once again AVP:R, Juno and I am Legend. The Orphanage did well for a foreign title, coming in the 8th position and One Missed Call just made the cut at number 20 in the chart.

This entry was posted on Sunday, May 4th, 2008 at 12:37 pm and is filed under Market Share. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.