We read over at Video Business that Panasonic is planning an Olympic Games 2008 marketing blitz.

In the 100 days leading up to the Summer Olympics in August, Panasonic will present a nationwide truck tour promoting the manufacturer’s latest high-definition products, including its Blu-ray Disc players and Viera HDTV. Branded Get Your Family Ready for the First HD Olympics, the truck fleet will visit various retailers around the U.S

This new tour is similar to the Living in High Definition promotion that Panasonic ran last year.

Panasonic will also have past Olympic Gold Medalists as gymnast Kerri Strug and swimmer Mark Spitz on hand to sign autographs, as well as the usual pins and sweepstakes competitions, with a grand prize trip for four to the 2010 Vancouver Winter Olympic Games.

The upcoming Olympics Games, running Aug. 8-24 in Beijing, China, will represent the first time the entire Games will be broadcast in high-def. Panasonic is an official sponsor of the Beijing Olympics and will supply various broadcast high-def technologies.

This entry was posted on Wednesday, April 30th, 2008 at 12:34 pm and is filed under Players, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.