We read over at CEPro that according to a new survey sixty percent of U.S. consumers are aware of Blu-ray discs, though hardware penetration for the format sits at 9 percent.

Research firm Interpret, LLC has found that Blu-ray and HD DVD owners continue to buy standard-def DVDs at a rate of 7.7 to 8.7 for high-def titles during the past six months, but more available Blu-ray titles are needed to grow that difference. Interpret also suggests that low HDTV penetration rates are hindering Blu-ray’s adoption in the U.S. and worldwide.

The survey asked 600 adults ages 18-54 in the U.S. during January, right after Warner Bros. announced their decision to support Blu-ray only, which started a chain of events that eventually led to HD DVD’s demise.

Via Gizmodo

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