Blu-ray Disc hardware penetration will reach 29.4 million homes worldwide this year, according to a report by the Strategy Analytics Connected Home Devices Services.

For an total estimated of 18.8 million Blu-ray units, Strategy Analytics projects 4 million stand-alone set-tops, 13 million PlayStation 3 consoles and 2 million PC-based Blu-ray drives will sell globally this year.

“HD DVD’s withdrawal leaves the way open for Blu-ray to become a major revenue earner for technology vendors and content owners alike,” said David Mercer, principal analyst at Strategy Analytics. “The 265 million homes that will own an HDTV by 2012, and Hollywood’s need for a new growth engine, represent huge incentives for the industry to coordinate marketing activities and demonstrate unified support for the successor to DVD.”

By 2012, Strategy Analytics estimates that more than 132 million homes worldwide will have at least one Blu-ray device.

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