In the latest Home Media Magazine we see that Buena Vista Home Entertainment is getting serious about spreading the Blu-ray word to retailers.

In a two page spread, BVHE claims that in 2008 Blu-ray will be a billion dollar business and encourages retailers to grab their fair share.

The advertisement notes that, no doubt due to the higher retail pricing of Blu-ray Disc, the average Blu-ray purchase is 170% larger than for DVD - $162 compared to $60.

Along with these interesting statistics, BVHE offers training kits and retail associate training discs, demo discs and brochures, while showing a picture of a Blu-ray kiosk. The also point the way to www.RetailBlu.com. The page is rounded out with a showcase of current and future high impact Buena Vista Blu-ray titles.

This entry was posted on Monday, March 24th, 2008 at 10:23 am and is filed under Retailers, Studios. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.