Sony Computer Entertainment America (SCEA) today announced that the next system software update for PLAYSTATION(R)3 (PS3(TM)) computer entertainment system, slated for release in late March, will add Blu-ray Disc(TM) (BD) Profile 2.0 or BD-LIVE, enabling PS3 owners to experience interactive features, such as downloadable video content, ringtones, games, and more.”

With Blu-ray established as the high-definition optical disc standard, more consumers are ready to jump in and take advantage of everything the format offers,” said Scott A. Steinberg, vice president, product marketing, SCEA. “Whether you want to download movie extras, send ringtones to your phone, or play interactive games, BD-LIVE will offer exciting new ways to enjoy a Blu-ray movie. With these regular firmware updates and future-proofed technology, SCEA is making the 10-year lifecycle of PS3 possible.”

In conjunction with the PS3 firmware update, Sony Pictures Home Entertainment (SPHE) is pleased to announce two BD-LIVE enabled titles to be released on April 8 - Walk Hard: The Dewey Cox Story and The 6th Day. Both titles will include exclusive downloadable content that goes beyond what is available on the actual Blu-ray discs.

Via Format War Central

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