In this article about Netflix success, we found a nugget regarding their Hidef Disc plans.

Chief financial officer Barry McCarthy said today that Netflix will add as many as 1,500 Blu-ray titles to its existing 400 titles this year as customers ditch Toshiba’s discontinued HD DVD format and converge onto a Sony’s Blu-ray format. He said he didn’t know what effect more Blu-ray titles would have on earnings.

“It seems apparent that content will cost us more,” McCarthy said. “Whether we raise prices will be entirely a function of churn, subscriber acquisition costs and gross margins.”

I think most people will just be happy if Netflix keeps enough copies on hand to satisfy demand.

This entry was posted on Wednesday, February 27th, 2008 at 4:23 pm and is filed under Rental. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.