Blu-ray Players for $200 ‘Widely Expected’ by the Holiday Season

Posted in Players on February 27th, 2008 by Dave

sigma.gifIn this report on semiconductors used in Blu-ray and HD DVD players, we read of an interesting expected trend for the player core silicon as well as retail pricing.

The article notes that chip makers like Zoran and Mediatek are intending to join Blu-ray veterans Broadcom and Sigma Designs in releasing chipsets for Blu-ray players.

Mediatek spokeswoman Sophia Liang said her company has “a project on schedule to launch chips” for Blu-ray players, though she declined to provide further details.

Zoran demonstrated multimedia processors for both Blu-ray and HD DVD at the Las Vegas Consumer Electronics Show in January. “While we have proceeded cautiously during the format wars, planning to go as the market and our customers direct, going forward we will fully support Blu-ray,” said Dave Pederson, vice president of corporate marketing.

An increase in the number of chip building for Blu-ray seems destined to speed up chip commoditization and price declines, and consumers will be the winners. Ken Lowe, vice president of strategic marketing at Sigma Designs, said it’s widely expected that new Blu-ray players from China and Taiwan will be in stores at prices near $200 in time for Christmas.

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