Perhaps a sign that Blu-ray is gaining support as the single next generation format moving forward, online retailer Meritline is moving to promote the format’s writable and rewritable media and drives.

The subject of their latest mailing is “Next Generation Optical Disc Format”, and includes a title banner promoting Sony, Philips and Panasonic Blu-ray products, with the Sony drive and disc prominently featured.

The banner links to a page that features both Q&A and a product listing, showing write once, rewritable and even printable media from the likes of TDK, Sony, Philips, Panasonic and Ritek. The site also carries drives and empty cases.

While this kind of promotion hints that Blu-ray media may be entering the main stream, the disc pricing shows that there is indeed a long road ahead before Blu-ray media is cost effective and widely accepted as the new format of choice over DVD-R.

This entry was posted on Sunday, February 24th, 2008 at 1:41 pm and is filed under Deals, Retailers, Writable Discs. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.