Amazon has announced that they will now support Blu-ray as the high definition digital format of choice for consumers. This change in policy will result in Amazon more prominently promoting the Blu-ray format - including both players and movies - on its website. Amazon.com has become a favorite source of Blu-ray titles for fans, because of their lower pricing and excellent customer service.

Peter Faricy, vice president of movies and music at Amazon.com commented, “The high-definition landscape is rapidly changing, and consumers are looking for guidance on how to make the best high-definition buying decisions. Our customers have clearly voiced their support for the Blu-ray format. Blu-ray titles have increased from just over half of our high-definition sales to over three-quarters of our high-definition sales since early January. In order to best serve our customers, Amazon is recommending Blu-ray as the preferred digital format and will continue to carry the ‘Earth’s Largest Selection’ of Blu-ray products.”

This entry was posted on Wednesday, February 20th, 2008 at 10:11 am and is filed under Retailers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.